Capture Powerful New Data with Video Surveillance and Computer Vision Analytics

Posted by Rick Charney on August 15, 2018

Video surveillance and computer vision analytics can do a lot more than simply catch criminals. They have the capability to help you capture powerful data about your business to allow you to make more informed decisions. For example, do you know the exact number of people who visit your store every day? How many cars are on your property at any given time? While it’s possible to count that information manually, it can be time-consuming and inaccurate. By using a video surveillance system with computer vision analytics, you can manage your operations with accurate data.

People counting technology, a function of video surveillance and analytics, has become a valuable tool to help business owners understand their customers’ behavior. The system can be placed at the entrance of a building or store to count the number of people who walk through the door and then follow their traffic patterns once inside. The data you collect can then be used to analyze your customers’ needs to provide a better overall experience. You can also see how many customers turned into buyers. Knowing this conversion rate and when your store is the busiest can help you allocate staff more effectively and troubleshoot low-performing locations. Look at the system in action.

If you own or manage an office building, counting people is beneficial in emergency situations. If an evacuation is necessary, it is crucial to know how many people are inside your building at any given time. Manufacturing plants can use computer vision analytics to determine which areas of their floor are being used and which aren’t, saving on energy costs. Healthcare facilities are able to monitor movement within a hospital and can easily notify a nurse or doctor if a patient falls or needs immediate attention.

The possibilities are virtually endless when it comes to capturing data with video surveillance and computer vision analytics. Every business seeks to improve and understand their performance. By capturing accurate data, they can analyze traffic patterns, customer engagement, as well as employee performance to increase conversion rates and improve ROI.

If you would like more information about video surveillance, computer vision analytics and how they can help your business, contact us.

Posted in: Video Monitoring